Some materials hold their electrons very tightly. Electrons do not move through them very well. These things are called insulators. Plastic, cloth, glass and dry air are good insulators. Other materials have some loosely held electrons, which move through them very easily. These are called conductors. Most metals are good conductors.
How can we move electrons from one place to another? One very common way is to rub two objects together. If they are made of different materials, and are both insulators, electrons may be transferred (or moved) from one to the other. The more rubbing, the more electrons move, and the larger the static charge that builds up. (Scientists believe that it is not the rubbing or friction that causes electrons to move. It is simply the contact between two different materials. Rubbing just increases the contact area between them.)